A WORCESTER councillor is leading a campaign to keep Britain in the EU - claiming those clamouring for a Brexit are talking "rubbish".

Worcester Labour Party has selected Councillor Richard Boorn to spearhead its efforts for the 'in' camp - who runs his own business in the city.

The 55-year-old is pointing to his very own firm's future prospects being at stake, insisting it would seriously suffer in the event of a break-up.

Away from politics Councillor Boorn runs Bondtech, which sells products that bond together things like caravans, boats and electronics.

He says it has traded with every single country in Europe, and that many of his raw materials are sourced from EU nations under the single market agreement.

He told your Worcester News like so many other businesses, it would be hit hard by a Brexit - saying his own personal perspective made him want to lead the campaign.

"I am pro-EU, not least because of my own business - if you include my consultancy work I've visited pretty much all of Europe and I don't think there is one country which hasn't ordered something off us," he said.

"It would make our business a lot more difficult - it would also make our products more expensive because we buy a lot of raw materials from Europe.

"If that became more expensive, which it would, suddenly you get cashflow issues and you've got to pass that onto consumers.

"It's my experience working and trading with Europe which makes me realise how important this is."

Councillor Boorn, who is quitting politics at May's elections, also said he'd seek to bust any red herrings about the costs.

He said: "What makes me laugh is, if we left the EU what would be the first thing we'd look to do?

"We'd negotiate with them to try and get back into a free trade agreement - that tells you all you need to know.

"People say it will 'open up other markets', but there will be no lightning change - I deal with countries like Australia, Canada and China now, we already deal with these countries.

"People say the average household pays £340 to the EU each year but it's worth £3,000 in trade, better regulations, all the jobs and investment.

"It's rubbish that new markets will be opened up, all it will do is close old ones.

"As a nation we have to think about this very, very carefully."

The plea follows an intervention from former Worcester Labour MP Mike Foster this week, who also urged people to back the 'in' camp.

Five Worcestershire MPs are backing staying in but Redditch's Karen Lumley is calling for a Brexit, claiming it will save "£50 million a day" to sink into Britain.

Yesterday Justice Secretary Michael Gove, one of six Government Cabinet ministers in the 'out' camp, claimed elements of David Cameron's reforms could be overturned by the European Court of Justice.

Today's Times newspaper claims to have found eminent legal experts who have backed him up, suggesting it is a blow to Downing Street.

Some 128 Tory MPs and seven Labour MPs are backing a Brexit, with more than 55 Conservatives still undeclared.

Amid further falls in the value of sterling on world markets, some analysts are today suggesting the referendum could make holidays abroad more expensive for Brits this summer in the event of the 'out' camp triumphing.