THE man who died in a crash in Redditch yesterday afternoon has been named as James McGeown from Bromsgrove.

The 46-year-old died when the blue Nissan Almera he was driving went across the central reservation on the A441 Alvechurch Highway and crashed into a lamppost at about 2.30pm.

Mr McGeown was unconscious when ambulance crews arrived but went into cardiac arrest and died at the scene.

The road was closed for most of the evening while police carried out an investigation.

Police are continuing to investigate and would like to hear from anyone who witnessed the crash or may have seen the car beforehand.

Anyone with information can call police on 101 quoting reference number 0384s 170315.