Company help to stage international vehicle launch

THE global launch of a revolutionary refuse vehicle was kept on track with help from an Evesham marketing business.

Areca Design, who are based in the town's Abbey Gate, was commissioned by Spanish-based municipal vehicle manufacturing organisation RosRoca to provide a high-quality setting for the unveiling of a concept vehicle at IFAT 2014 in Munich.

The company also created a suitable environment for clients to visit and discuss new and ongoing contracts at the world’s largest municipal industry exhibition.

Managing director Mick Hurst said: “The five months of concept, design and thorough preparation leading up to the event meant that the five days of IFAT was reasonably stress-free.

"Of course there were challenges of multi-languages and international logistics, however the very positive feedback from RosRoca, Dennis Eagle and the other group businesses made the hard work worthwhile.”

Mr Hurst added: “Although we support many clients with their exhibition requirements here in the UK, from simple roller banners to turn-key major exhibition stands, having the opportunity to successfully deliver such a large project overseas will hopefully lead to more international work in the future.”

RosRoca customers travelled from as far afield as Eastern Russia, Malaysia, India and across Europe for their chance to meet their regions RosRoca representatives and senior directors.

The all-electric dustcart was developed by Midlands-based Dennis Eagle and motor research institute MIRA.

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