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How a crash in Worcestershire caused a social media mix-up in the USA
A WORCESTER News story about a lorry crash caused a mix-up across the pond in America.
As well as posting a report on this website, we also used social media to warn our readers about the widespread traffic chaos that was expected at Broomhall Way on the city's southern link road today.
Our tweets were picked up by Joe @ScanWorcester in Massachusetts, USA. His Twitter biography says he has an interest in "public safety incidents, news and other fun stuff".
He seemed to assume the accident was in his neighbourhood (and don't worry, Joe, we've all been there!). This was the result:
Our original tweet
Broomhall Way is closed after lorry crash: THE A4440 Broomhall Way is closed in both directions after a seriou... http://t.co/ULZ2Maq5wI— Worcester News (@worcesternews) April 22, 2014
And Joe's quickly on the case
The confusion begins
... and gets worse
Ah, it's all becoming clearer
Joe's followers can even joke about it (at a Brit's expense)
But this is just rude!
@ScanWorcester the only way that address could have been more British would be if it had bad teeth.— Jim O'Connell (@Jim_OConnell) April 22, 2014
Hmm. Not so sure about this, Joe
I intentionally RT'd as a laugh. This sort of erroneous info goes out more often than you expect.— Joe (@ScanWorcester) April 22, 2014
A final word of clarification from our pal in the US
@johnwilsonWN A friend & I picked up on the US RT & had a laugh about it. Just wanted to clarify it wasn't me that initiated the confusion!— Joe (@ScanWorcester) April 22, 2014
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