KYONN Evans knows only too well the benefit of hard work and determination both in his football and work life.

The popular front-man has seen it bear fruit in his own business over the past year with Superior Trade Frames going from strength to strength since he set it up in March last year.

And now he can see similarly exciting things happening at Malvern Town hence the reason why he has turned down offers from higher levels to sign up for the Hillsiders for the campaign ahead.

With redevelopment work on the facilities at the HDanywhere Community Stadium now in full swing, allied to big plans on the pitch, it is a project that, just like his own business, Evans has every faith in and wants to be part of.

“There are big plans for the club,” said the former Worcester City forward.

“There’s a good buzz around the place and this is an opportunity for us to really reach out into the local community and make positive strides.

“It’s always been a family-orientated club with strong local links and it’s exciting to see this being further enhanced.

“I am a firm believer in that if you work hard you will see the results.

“It’s about striking that work-life balance and I know that I will be able to do that here.

“The gaffers (Dene Whittal-Williams and Lee Hooper) understand because they are in a similar situation and are able to create an environment where we are able to thrive. We have a tight group here and we get the best out of each other.

“There are a number of lads who run their own businesses and we are able to put work each other’s way and build up a network.

“Having the responsibility of running your own businesses helps in our football in that we develop a strong work ethic, a sense of professionalism and pride in everything that we do as well as with our decision-making strategies and thought processes.

“These qualities are easily translated onto the football pitch and it is refreshing to be amongst this group of players.

“We will move into the Hellenic League with an open mind.

“We’ve got no preconceived ideas about the teams that we will face, each game we will approach with the same attitude of going out there and giving it our best.

“We have to aim high, we have the fan base and infrastructure in place here to be playing at a higher level but we have to do the business on the pitch in order to achieve that. It’s not going to be handed to us on a plate.

“Just like I believe in my business, I believe in the project here and that is why I wanted to commit myself to the club and be part of the journey.

“Life is good right now. When I set up my business at the start of last year I wanted to offer a good product at a good price and build our reputation up that way.

Things are progressing nicely in that respect but we can’t get complacent.

“I have big ambitions both in my business and footballing career.

“Long-term I want to be able to open more trade counters around the Midlands whilst continuing to enjoy my football and help Malvern Town progress to where it deserves to be.

“The only way that any of this is going to happen is by working at it and I am certainly ready, willing and able to do that.”