Aldi has announced it will be lowering the price of a popular household product in celebration of a summer sporting event.
As Wimbledon started on Monday, June 29, Aldi has revealed a special deal to celebrate it.
Aldi will be selling its Nature’s Pick British Strawberries (227g) for only 99p, making it 55% cheaper than rival supermarket M&S, who have its strawberries on sale for £2.20.
The supermarket expects to sell around five million punnets of strawberries throughout the tournament.
When will the Aldi strawberry deal end?
The deal is set to last until the end of Wimbledon, giving you plenty of time to pick up a few punnets.
Anyone visiting the Wimbledon Aldi store can get a free punnet of strawberries up to Friday, July 3.
As well as the 99p punnet, shoppers can also get the Everyday Essentials Wonky Strawberries (227g) for £1.19, the 400g punnet of Nature’s Pick British Strawberries for £1.99, a 600g punnet of Nature’s Pick British Strawberries for £2.79, and the Specially Selected British Grown Strawberries (400g) for £2.85.
Aldi is not the only supermarket celebrating Wimbledon with special products.
Shoppers in M&S have noticed the viral strawberries and cream sandwich has returned to the shelves, as well as a strawberries and cream dip that comes with a strawberry compote and Greek-style yoghurt.
Why do people eat strawberries and cream at Wimbledon?
The tradition of eating strawberries and cream at Wimbledon dates back to the first tournament in 1877.
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The first tournament took place in June and July, when strawberries are usually at their peak and were a fashionable thing to eat.
Strawberries were also a part of afternoon tea, with many seeing the fruit forming a part of “old-fashioned Englishness” that is associated with Wimbledon.
Will you be enjoying strawberries and cream throughout Wimbledon? Let us know in the comments below.
