A MAN has died after an industrial accident on a farm near Malvern.

The man was trapped between two vehicles at Woodend Farm in Cradley, near Malvern, at 10.45am this morning (Friday).

The man was pronounced dead at the scene and the cause of death is not believed to be suspicious.

A spokesperson for West Mercia Police said: "Police were called around 10.45am this morning (Friday 28 July) after reports of an industrial accident on Woodend Farm in Cradley, Herefordshire.

"Police attended, and unfortunately the man was pronounced dead at the scene.

"There are not believed to be suspicious circumstances, and a report will be prepared by the coroner."

Two ambulances, a paramedic officer and the Midlands Air Ambulance from Strensham were sent to the scene.

A West Midlands Ambulance Service spokesperson said: “Crews arrived to find a man had become trapped between two vehicles. 

"He was in a critical condition and ambulance staff immediately began administering advanced life support.

“Sadly, despite everyone’s best efforts, it became apparent nothing could be done to save him and he was confirmed dead at the scene.”