A FESTIVE event dubbed the biggest of its kind in the three counties returns to Malvern in December.

Winter Glow is coming to the Three Counties Showground from Friday, November 24 to Saturday, January 6.

Visitors will have six weeks to enjoy a range of festive experiences with several new activities for 2023, including elf circus skills workshops, pet experiences, and an extended light trail.

Families can also save up to 40 per cent on ticket prices by booking before Monday, July 31.

Malvern Gazette: The event boasts one of the longest outdoor light trails in the regionThe event boasts one of the longest outdoor light trails in the region (Image: Winter Glow)

Groups of up to eight can join Santa and his elves on an immersive adventure into a magical world.

The personalised experience begins with an invitation from Santa and includes a trip to Mrs Claus’ bakery, the toy workshop, the winter village, and a meeting with Santa.

New for 2023, children visiting Winter Glow’s unique Santa grotto experience are also invited to join the Elf Circus Skills Training Academy and receive an elf academy badge.

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There’s no better way to get into the holiday spirit than skating along to festive classics. With one of the largest all-weather ice rinks in the West Midlands surrounded by giant glistening snowflakes and beautiful decorations, Winter Glow’s ice skating experience perfectly captures the magic of Christmas.

Transport yourself to a winter wonderland and explore the story of the Golden Snowflake at one of the longest outdoor light trails in the West Midlands.

Malvern Gazette: A festive welcome at Winter Glow in MalvernA festive welcome at Winter Glow in Malvern (Image: Winter Glow)

Created by local creative artists, lighting designers, and craft persons, the trail will take families on a journey around the North Pole with Santa’s head elf, Jingle, as he embarks on an exciting adventure to bring the precious golden snowflake home.

Returning for this festive season, friends and families can race on the Dodgems, get lost in a festive adventure in the Funhouse, and jump around on bungee trampolines. Visitors can also try their luck at the fairground games.

With stalls offering local arts and crafts to children’s books and homeware, there will be plenty of gift ideas for friends and family in Winter Glow’s free-to-enter covered market.

The Winter Glow Food Quarter, Ice Café, and Winter Bar will be serving up a mouthwatering selection of food and drinks from vendors including Brisket Brothers, the Groovy Greek, Yorkshire Pudding Wraps, and pizza.

Winter Glow is the only festive experience in the West Midlands that welcomes dogs to its light trail (December 11, 12 and 28).

Dogs are also welcome at the Santa Experience on select dates (December 11-12).