A Christmas campaign has been launched to promote festive offerings in and around Malvern.

Christmas Comes to Town, a new campaign by Malvern Hills District Council, takes place from November until Christmas Day, across all five town centres in the district.

The campaign has been created as part of the council’s new Town Centre Plans to support local town centres and businesses.

The town centres involved are Great Malvern, Barnards Green, Malvern Link, Tenbury Wells and Upton upon Severn.

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The campaign will shine a light on fun, family activities and free Christmas events across the town centres.

These include a free family trail that is taking place in each of the five town centres from Friday, November 25.

You can either follow the trail digitally, by finding the posters and watching the videos, or pick up a map and do it the old-fashioned way.

Malvern Elf Adventure Trail

The Elf Adventure Trail features Tiny the Elf beaming into the Malvern Hills all the way from the North Pole. He will teach children the key skills of what it takes to become one of Santa’s Elves.

Also featured in the campaign are:

• Christmas markets and events

• Christmas shopping guides

• Festive food and drink guides

• Christmas parades

• Free Parking from 1-24 December, between 3pm and 11pm

Councillor Daniel Walton, portfolio holder for tourism and economic development at Malvern Hills District Council, said: “We are really looking forward to supporting our local traders during the festive season with this great new campaign.

“Our town centres have everything needed to get families into the spirit of Christmas, and we would encourage everyone to continue to support our local businesses by shopping locally and taking advantage of the free family entertainment on offer.”

The campaign will run on Malvern Hills District Council’s social media accounts (Facebook, Twitter and Instagram) and in the local news.

There will also be blogs with further information on the Visit the Malverns website.

Go to www.visitthemalverns.org/christmascomestotown for more information.