A POPULAR Malvern shop celebrated moving to new premises in the centre of town with an afternoon of fun.

Amaze, which moved from Malvern Link to Belle Vue in the centre of town in May, welcomed in a host of local dignitaries including radio host Muff Murfin and West Worcestershire MP Harriett Baldwin.

The shop styles itself as being a charity shop with a difference, selling handmade goods and quirky items and supporting homeless people and those struggling to make ends meet.

Chris Lee and Polly Reehal, co-owners of Amaze, presented Mrs Baldwin with a Houses of Parliament clock and a candle in a teacup which had been made by people the shop has helped.

Malvern Gazette: PRESENT: Harriett Baldwin, Chris Lee and Polly Reehal at AmazePRESENT: Harriett Baldwin, Chris Lee and Polly Reehal at Amaze

The event also saw Amaze launch a range of amusing greetings cards made by the shop.

Mr Lee said: "The greetings card idea all started when Polly placed a board outside the shop and would put a new joke or pun on the board every day.

"The idea became an instant success.

"People came to see us and offer new ideas for jokes, people email to ask for the jokes they have missed, people toot their horns in appreciation as they drive by – this simple A board idea had taken on a life of its own.

"We decided to take the idea up to the next level, so we joined forces with a leading UK card manufacturer and are now producing postcards and greeting cards of the puns that have been outside on the A board for sale in the shop."  

Malvern Gazette: BUSY: Around 40 people turned up to the Amaze openingBUSY: Around 40 people turned up to the Amaze opening

Mr Lee added: “It’s a nice coincidence that we found the shop exactly a year to the day that we opened Richmond Road.

“Excited is too small a word to express our happiness about moving forward in such a positive way and being able to take on more opportunities to help those in need.

“We plan to concentrate our efforts on the new shop although we are hoping to find a new use for the old shop with another charitable partner.

“Polly and I have been looking for a new shop for some while now as Richmond Road has become just too small.

“Despite all you hear about empty high streets actually finding a vacant shop to rent is very difficult.”