ONE of the most eagerly-awaited summer events in Malvern is coming next month.

Malvern Pride returns to the town for the first time since 2019, having been cancelled twice during the pandemic.

This year, organisers say it will be back better than ever this time round.

July 30 will see Priory Park filled for Malvern Pride, which will include stalls and food trucks from local businesses as well as arts and crafts and music.

A spokesperson said: "We hope to recreate the same joyful atmosphere and to draw an even bigger crowd than last time.

"Not only will Malvern Pride resend the important message of acceptance and inclusion to the local LGBT+ community who like everyone, have been isolated by the pandemic for the last two years, it will also help to bring visitors from outside Malvern.

"In 2019 there were so many former Malvern residents who came to see their old hometown celebrate its diversity in a way that would have been unimaginable when they were growing up here 30, 40, 50 years ago.

"It did the town great credit and made us very proud of the place we live and work in."

A full program of family friendly entertainment is already lined up for the event, which will run from 12pm to 6pm.

There will be a range of stalls from food trucks to local businesses, with plenty for the kids too, including arts and craft activities.

Organisers have been promoting the community theme by working with local businesses, artists and groups in Malvern, including support from Malvern Town Council, Malvern Hills District Council, and Worcestershire County Council.

Applications for sponsorship, trade stands or performers are still being welcomed.

If you are a local entertainer, business or group, Malvern Pride is still accepting acts and sponsors for the event.

To get involved in any aspect of Malvern Pride contact the team at