A NEW dog apparel shop has opened in Worcester city centre.

Hugo & Ted is the latest store to open in Reindeer Court and sells hand-made apparel for dogs.

Products on offer include summer cooling tees for dogs, fleece jumpsuits, jumpers, luxury knitwear as well as bags, beds and homeware and a selection of natural treats.

Charlotte Mosely, of Redditch, owner of Hugo & Ted, said: "The store opened on May 28 and although we also trade online, it has been so amazing seeing how many people have been interested in our new store.

"The opening had so many lovely people who didn't know we were opening stopping by as well which was brilliant."

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The business was named after Charlotte's two dachshund dogs.

Malvern Gazette: Charlotte holding Hugo (left) and Ted (right). Charlotte holding Hugo (left) and Ted (right).

Before opening Hugo & Ted, Charlotte was a professional violinist, who used to regularly perform in Worcester.

She said: "Over the lockdown, I taught myself how to sew and made a dog coat which I shared on Facebook. and before long, I was getting lots of requests to make others.

"Once things were opening back up again I moved into a unit with a couple of seamstresses and started selling the products online.

"Before long we had over 6000 orders for our handmade products.

"It started as a lockdown hobby to fill the void of the concerts but it has grown into something amazing."

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Charlotte chose to open the store in Worcester due to her love of performing at the Cathedral and walking through the city centre whenever she was visiting.

She said: "I considered opening on the high street but Reindeer Court matched our business ethos far more.

"Reindeer Court is full of amazing local businesses and we feel very at home being amongst fellow local business owners.

"Worcester has also always seemed to be a very supportive area of local business which is what made me want to open the store here even more."

For more information on Hugo & Ted, you can visit the Facebook page at www.facebook.com/hugoandted.