An exciting new motoring website has launched, offering a fresh new look for the UK motor industry.

LOCALiQ Motors has launched a new site where car dealers and other motors related businesses can explore the range of solutions available to them.

The business offers cross media optimisation solutions, and goal-based advertising technology that automatically optimises a car dealers advertising campaign to increase its performance.

Dawn Sweeney, managing director of the newly rebranded LOCALiQ Motors, said: “We know that ensuring car buyers visit a dealer’s online showroom is incredibly important but competing online can be expensive and time consuming. 

“Cross Media Optimisation is goal-based, agile, and reactive so car dealers and their marketing teams no longer need to spend time analysing where they should allocate their marketing budget or comparing goal and conversion metrics across platforms.

“Cross Media Optimisation’s unique technology automatically allocates budget to the platform that generates the best results, analysing various metrics from online channels such as Google and Facebook, Cross Media Optimisation determines where best to spend your marketing budget to deliver the highest quality leads into your dealership.

“This is a unique product that, most importantly, delivers low-cost leads, with some of our motors customers already reducing their cost per lead by 25 per cent.”

Whilst LOCALiQ Motors focuses on growing business to business relationships, improvements are also being made for consumers as their dedicated motors platform, Exchange and Mart, launches a new chat feature.

Car buyers will be able to send enquiries direct to the dealer through the chat bot feature making it quicker and easier to contact the branch for both sales and servicing enquiries.

Ms Sweeney added: “Our wider network has always been what makes us stand out from the crowd, from an impressive news audience of over 40 million users per month, to our dedicated motors platform, Exchange and Mart, reaching hundreds of thousands of active car buyers every month.

“Our focus over the past few years has been to develop our B2B offering to ensure that our customers get the best results possible, taking advantage of our unbeatable audience and our digital marketing expertise.

“LOCALiQ is the UK’s leading digital marketing solutions provider, and therefore it was only natural for our motors B2B brand to tie in with that name.”

For more information, or to speak to one of LOCALiQ Motors’ experts, visit or call 01202 036137.