A TERRIFIED shop owner said he feared for his life as he was being robbed at knifepoint.

Businessman Arvind Kumar is now planning to sell Malvern Wines, on Newtown Road, after being robbed for the second time in just six months.

Two men with face coverings entered the store on Thursday at 12.50pm, demanding cash and leaving with about £300 and four bottles of spirits.

They ran off over a grassed hill toward Hornyold Road where it is believed they removed their face coverings.

The 40-year-old said: "I was replenishing stock when they came in and began shouting "give us the money" and "open the cash drawer".

"They had a big knife, about 12 inches, and began threatening me and abusing me. It was so quick.

"I was scared for my life. I'm lucky to be alive.

"They put the knife to my chest so I just put my hands up and then opened the till.

"One was on top of me all the time with the knife in his hands.

"I don't feel like coming back here now.

"I am going to sell the shop for whatever price and leave this place, I haven't got nice memories."

One of the men is described as white, around 5’10 tall and wearing a snood-type face covering, black Umbro jacket, grey North Face tracksuit bottoms and black trainers with white soles.

Malvern Gazette:

He was holding a white-handled knife with black blade.

The second man is described as white, six-foot tall with a slim build and wearing a blue hooded top turned inside out, dark Adidas three-stripe tracksuit bottoms and a full face covering.

Mr Kumar said at the time of the attack he kept thinking of his two children aged two and six years old.

"I thought of my children even though your natural instinct is to retaliate, money isn't everything.

"It's too dangerous, I'm still feeling scared and at night I close early because I have to go before dark even though I am losing trade."

Mr Kumar, from Birmingham, opened the shop in January and soon after was racially abused and robbed for the first time.

"The guy was drunk and said "You're not welcome in this town go back to where you came from" and stole some bottles of alcohol."

His wife had planned to work at the shop with Mr Kumar on Thursday but instead he told her to stay at home.

During the summer holidays, his two children had occasionally also been at the off licence too.

"If my wife and kids were here that would have been the most horrible thing."

Mr Kumar owns another off licence in his hometown of Birmingham.

"Before I felt safe, never in Birmingham has this happened to me."

Anyone with any information is asked to visit www.westmercia.police.uk/tua/tell-us-about/ using reference 322i of 9 September.

If you do not want to speak to police you can contact Crimestoppers anonymously by visiting crimestoppers-uk.org/ or calling 0800 555111.