CHRISTMAS has arrived in Malvern Link. For the first time in many years, Malvern Link now has its very own Christmas tree and lights bringing a much needed festive atmosphere to this shopping area.

The new Christmas tree has been erected on the site of the Malvern Link fountain and will provide a focal point for the Malvern Link community over the festive period.

This project is the result of partnership working between Malvern Town Council and Malvern Hills District Council.

The District Council commissioned works to remove the old link fountain, levelling the area and installing a new tarmac surface which now provides an improved open space right in the heart of Malvern Link.

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Malvern Town Councillors agreed funding for new Christmas lights as well as for the works to erect and dress this new tree, with some funds also being donated from Malvern Link county councillor Paul Tuthill.

Malvern Town Council thanked Leigh Sinton Christmas trees, who donated the 20ft Nordmann Fir tree as well as the Nordmann Fir tree which stands on Belle Vue Terrace at the top of Church Street.

Leigh Sinton Christmas trees is a family run business with bases in Rushwick and Lower Interfields and the Beard family have generously donated two trees for Malvern this year.

At the end of a difficult year, it is hoped that this partnership working between the two local Councils will bring a much awaited festive boost to Malvern Link, its traders and residents.

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Cllr Sarah Rouse, leader of Malvern Hills District Council said: “I am delighted to be able to have been involved in both bringing Xmas to Malvern Link and finding a new home for the fountain.

"Supporting the wonderful link traders and bringing the joy of a tree and lights to the area at this difficult time.

"It is wonderful that all three tiers of local Council have crossed party political divide and created something special.”

Cllr Neil Morton, mayor of Malvern, said: “It is fantastic to see the Christmas tree with all of its lights adding some festive cheer to the high street in Malvern Link and this will now be a part of the annual Christmas decorations put in place by the Town Council.”