TODAY the Malvern Gazette launches a campaign to encourage people to spend their money locally in the run up to this Christmas, to help businesses as they struggle with the impact of coronavirus.

Love Local Business this Christmas follows on from the successful campaign, of the same name, which we ran this summer. Harriett Baldwin, MP for West Worcestershire, has given her backing to our campaign.

She said: “Over the course of this difficult year, we have had a lot to be grateful for with local farm shops and retailers adapting to these new trading conditions and helping to keep our economy open for business.

“Each year I take the time to do some of my Christmas shopping in small independent retailers and buy the ingredients for my festive meals at local farm shops. I strongly support this campaign and I encourage readers to do the same.”

Gazette editor Michael Purton encouraged our readers to support local businesses.

“Coronavirus has driven many people away from our district’s high streets, for understandable reasons, and they are instead spending their money online when buying some products.

“However, the message from the government and health experts is that it is safe to visit physical shops, pubs, restaurants, salons and other local businesses, as long as we all follow the measures in place, such as wearing masks and following social distancing guidelines.

“So I would urge our readers to return to the local businesses they frequented prior to the pandemic and lockdown. Now more than ever, these traders need the support of their community if they are going to survive.

“For so many local businesses, trade over the Christmas season is key to them remaining financially viable. So it really is a case of ‘use them or lose them’ this Christmas.

“One of the aims of our campaign is to feature local businesses in the Gazette, both in print and online, so if you’re a local trader who wants to ensure everyone knows you’re open for this Christmas season, please do get in touch.”

To get involved with the campaign, contact Dale Godliman on 01905 742372 or