Worcestershire’s new farmers’ market is preparing to open for business for the first time next week.

Great Malvern Farmers Market, in Abbey Road, starts on Saturday, April 20, and will then open on the third Saturday of every month from 9am until 2pm.

The new market is under the organised by Boffy Arts Markets and supported by Malvern Hills District Council, Three Counties Show Ground and All About Magazines.

Exhibitors already signed up include Lakehouse Brewery, Pork Peddler, The Pudding Shop, Peter Cooks Bread, Salad Revolution, Kelsmor ice-cream, Chilli Zoo pickles, Tudge meat, Wykeham plants, Ragged Stone Cider, Lightwood Cheese, Hill Top Farm pig roast, Yara’s Fudge and Cottage Cakes amongst others.

Steve Boffy said: "More and more shoppers are buying into the premise that locally grown and produced food and drink is best for all sorts of reasons.

"Aside from supporting local farmers and producers who don’t have the capacity for wide-scale distribution, and helping them to grow and prosper, buying directly means you are guaranteed food with real provenance which has not travelled far.

"You can be sure that it has been made with fresh, quality ingredients for optimum taste and goodness, and ultimately better health.

"You are also doing your bit to support the local economy, helping to build food and drink communities committed to selling authentic produce, and playing a part in eradicating fake farm brands masquerading as the genuine article.

"We want Great Malvern Farmers Market to be a real destination, somewhere people can meet up with others, connect and enjoy the social side of shopping.

"We’re hopeful that this market will develop as a destination, with a really vibrant feel, where people of all ages look forward to visiting and shopping every month."