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Branch targets £35,000 from its Poppy Appeal
PEOPLE are being asked to wear their poppies with pride and help raise thousands of pounds for the Royal British Legion’s famous fund-raising campaign.
Organisers of the Poppy Appeal in Malvern hope to raise more than £35,000 this year, towards a national target of £37 million and they launched their appeal at Belle Vue Island, Great Malvern.
Volunteers and supporters were joined by cadets, officers and motorcyclists from the Royal British Legion Riders Branch for the event.
Among those present was Surgeon Commodore Peter, a former consultant radiologist who now works with the Joint Medical Command (JMC) coordinating medical staff to deploy to Afghanistan and help soldiers returning home.
He is urging people to dig deep and help the Royal British Legion continue its vital work.
“The Poppy Appeal is important because it provides lifelong support for members of the armed forces both while they are serving and when they leave,” he said. “You know that they will be there when you need them and although the Poppy Appeal is always launched in November, it is very much yearround.”
Nick Martin, community fund-raiser for the Royal British Legion in Malvern, said: “The support the Poppy Appeal gets in Malvern and around the county is fantastic but we always want more people to show their support.
“Every donation received for a poppy will make a real difference to the lives of Armed Forces families so please keep in mind that every poppy helps.”
The Royal British Legion needs £1.6 million each week to deliver its support to the armed forces community. Director of fund-raising Charles Byrne said armed forces families are “at the heart” of this year’s Poppy Appeal.
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