A POPULAR shoe shop is set to close its city store.

Jones Bootmaker, in The Shambles, Worcester have confirmed that the shop will close, with the closing date believed to be September 10.

The company say that some stores will close after it was bought by private equity firm Endless.

The store says that it no longer stocks children's shoes which could be a factor in the decision with the Worcester shop popular with parents.

Other reasons the shop has given for closures include the size of stores and the high price of lease agreements.

A spokesman for Jones Bootmaker said: "Jones Bootmaker was bought by private equity firm, Endless, in March 2017.

"The new management team is focused on stabilising the brand and delivering long term growth, ensuring that this iconic British brand will be around for many more years to come.

"This means reviewing every part of the business.

"Having reviewed our entire store estate, it became apparent that there are some stores that can no longer remain open.

"Whether this be because our product offer no longer supports the size of store (Jones Bootmaker no longer stocks children's footwear); the lease agreement makes it uneconomic; or the amount of investment required to improve the store environment to a standard our customers deserve is not viable.

"The Worcester store is due to close mid September."

The shop is known as Elts in the city and it is reported that another shoe shop could replace it.

Worcester City Council and Jones Bootmaker were both unsure what would be moving into the the building.

No planning applications have been submitted for the site, which would be needed if there was a change of use.

Jones Bootmaker employs around 1,145 staff and has 103 stores and concessions across the UK .

We have approached the company for further comment.