THE Hereford Times reaches 83.9% of the adult population of the city, according to new research.

Just how powerful your local newspaper is at communicating with the city’s residents is revealed in research carried out by independent auditors from an organisation called JICREG which is an independent body run by representatives from advertisers, advertising agencies and publishers.

Their findings are that in print and online we reach just over 37,812 people, a reach of 83.9% of the adult population of the local area.

It means our papers and website combined remains by far the market-leading media for the city and surrounding areas.