A WORCESTER lorry driver who will take food, clothes and toys to people affected by an horrific tower block fire in London has been inundated by donations from Worcestershire people.

Brian and Liam Hartland, who run Hartland Removals, appealed on Facebook for donations for people affected by the Grenfell Tower flats blaze, which they will drive to London on Saturday.

Mr Hartland, from Worcester, said he was overwhelmed by the response.

He said: "It's gone absolutely mental.

"I had stuff being delivered to my house until 10pm last night, my phone was ringing.

"It is quite overwhelming really.

"My camper van is full to the gunnels, my car is full and I've got about ten collections today."

The toys, new toiletries and clothes will go to those made homeless after the tower block was completely gutted by fire.

Seventeen people have been confirmed dead but that number is expected to rise. Dozens more have been injured.

Mr Hartland has organised for the donations to be stored at the depot of another removal firm near to the flats and distributed when needed during the next few weeks.

Mr Hartland said: "It will all get used."

He added: "It was Liam's idea really. He said, 'we should offer our services'.

"We've already had about ten tonnes of dry food, bottles of water donated.

"I've had to get a bigger lorry."

About the tragedy, Mr Hartland said: "It's just awful. It chokes me, it really does."

The trip was due to cost Mr Hartland £200 in transport charges for his lorry, but Transport for London had agreed to waive its charge.

Susie Forbes, chairman of the Friends of Community Action, in Malvern, has helped organise a collection in Upton-upon-Severn, which Mr Hartland will collect later today from the Countrywide store.

Mrs Forbes said: "The community spirit has been amazing.

"I posted Brian's request to The Pepperpot and Upton Parish Notice Board pages yesterday and by 6pm we were absolutely inundated with people wanting to help.

"Ruth Fowler at Countrywide has got the storage so she said they could collect it.

"This morning people have been taking the Countrywide trolleys, taking them home and coming back with them full.

"She has seven pallets full already.

"Everybody has been so kind."

She added: "The families have lost everything, if not each other.

"It's going to be months for some people and forever for others.

"We can only do what we can do and if we can give them a few toys, nappies or tins of beans then that makes us feel very humble."

Upton restaurant Pundits Fusion has also promised to donate 20 per cent of every bill to the appeal.

Anyone who wants to donate can call Mr Hartland on 07902981189.