THE Malvern Gazette's #VeryMalvern Christmas campaign is under way.

And already traders and shoppers are joining our drive to encourage people to shop local during the festive season.

As well as publishing the good news about the town's wonderful range of shops, pubs, restaurants, cafes and other services in print and online, we are spreading the message on social media.

You simply have to add the hashtag #VeryMalvern to your own social media posts so our search engines can find them. We then share them on our own social media platforms, which brings them to a much larger audience.

The hashtag works on Facebook, Twitter and Instagram.

Here are a few of the posts we have shared so far:

Really looking forward to the light switch on in Great Malvern on Saturday, it is always so well supported. Just...

Posted by Dolly's Sweet Shop on Wednesday, 25 November 2015