A CALL has gone out to colleagues, friends and families to take part in a new event to celebrate the ancient life blood of Worcester.

Herefordshire and Worcestershire Chamber of Commerce is launching Worcester Severn Festival, sponsored by Universal Display Ltd and The Quay, on Saturday, August 30.

The event on The Quay will include arts, crafts, food and drink market and musical entertainment from Youthcomm.

And local companies and organisations will get the opportunity to get actively involved in the event. Worcester Dragon Boat Racing Club in partnership with Worcester Rowing Club, will be hosting an array of boat races throughout the day, and are appealing for local businesses to compete in one of their Dragon Boat races.

Dragon Boat racing is a great team sport and is a great way to keep fit, have fun and learn all about how to work together to make the boat go faster.

Members of Worcester Dragons are also part of the Great Britain team that participates in European and World Championship events.

They are looking for teams of 16 to 20 people per boat to take part in their racing event on the day and training is provided along with paddles, a helm and drummer.

For details, email events@hwchamber.co.uk or call 0845 641 1641. People can also email Jenni Henderson at jenni@chrysalis-support.co.uk or call 07581 087040.