Upton Food and Beer Festival was such a fine event

ON Sunday I attended the very fine Upton Food and Beer Festival, but where was everyone else?

The sun shone, Melissa Cole's beer tasting sessions were excellent and the range of food and drink included more beers,ciders and perries than it would be possible for one person to sample.

I ate well too, and particularly enjoyed afternoon tea from Hetty's cake shop.

As a bonus there was not one but two simultaneous stages featuring some excellent live music.

Seattle rock band Massey Ferguson closed the final evening session with a very professional set that had everyone on their feet as they played their only gig in "Uptonshire".

Trouble was there was hardly anyone left on site by this time, and the bar was giving the excess beer away.

Clearly, the event was set up to cater for far bigger numbers than actually attended and it was good, so why such a poor turnout?

It would be a real shame if this were to deter the organisers from repeating the exercise next year.

Bill Bell

Hanley Castle

Comments (3)

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4:30pm Mon 7 Jul 14

thebleedingobvious says...

Ticket prices I expect.

As an event organiser myself it is imperative to engage with the local community first and foremost, as these will be the bread and butter attendees each and every year.

In order to properly establish an event, a few loss-leader tickets don't go amiss to ensure you get enough bums on seats. A poorly attended event will rarely generate repeat business...either from the sellers or the buyers.

Invite the immediate, local community free of charge/heavily discounted as a gesture of goodwill next time would be my advice.
Ticket prices I expect. As an event organiser myself it is imperative to engage with the local community first and foremost, as these will be the bread and butter attendees each and every year. In order to properly establish an event, a few loss-leader tickets don't go amiss to ensure you get enough bums on seats. A poorly attended event will rarely generate repeat business...either from the sellers or the buyers. Invite the immediate, local community free of charge/heavily discounted as a gesture of goodwill next time would be my advice. thebleedingobvious
  • Score: 9

12:20pm Tue 8 Jul 14

js says...

Definitely ticket prices. A lot of people I spoke to said they weren't prepared to pay £10 just to go onto the field. They would rather have spent the £10 on trying what was on offer thus supporting the sellers.
Definitely ticket prices. A lot of people I spoke to said they weren't prepared to pay £10 just to go onto the field. They would rather have spent the £10 on trying what was on offer thus supporting the sellers. js
  • Score: 4

4:57pm Thu 10 Jul 14

Grumbleweed Connection says...

I took the family too and we had a great time but clearly the event was a flop due to poor attendance.

For future reference:

1). Don't compete with the Upton Jazz Festival on the same days.
2). Don't flood the stages with second rate acts from London. Support the local bands by booking them and they will bring support and customers.
3). Dont charge exhorbitant ticket prices AND car parking fees.
4). Advertise thoroughly locally.
5). Control the sound levels. Stages were too close and the bars pumping out music added to the rather unpleasant concophony. The (excellent) beekeeping talk could barely be heard from the front row in the talks tent...

Will we go next year? I doubt whether the organisers will consider the same venue. I know that most of the exhibitors were somewhat disillusioned. I think the organisers need a little more experience.
I took the family too and we had a great time but clearly the event was a flop due to poor attendance. For future reference: 1). Don't compete with the Upton Jazz Festival on the same days. 2). Don't flood the stages with second rate acts from London. Support the local bands by booking them and they will bring support and customers. 3). Dont charge exhorbitant ticket prices AND car parking fees. 4). Advertise thoroughly locally. 5). Control the sound levels. Stages were too close and the bars pumping out music added to the rather unpleasant concophony. The (excellent) beekeeping talk could barely be heard from the front row in the talks tent... Will we go next year? I doubt whether the organisers will consider the same venue. I know that most of the exhibitors were somewhat disillusioned. I think the organisers need a little more experience. Grumbleweed Connection
  • Score: 8
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