A DROITWICH firm is relaunching under a new name.

Chartered accountants Ballard Dale Syree has become Ballards LLP. The firm of chartered accountants, based in Hampton Lovett, employs more than 60 professional staff including eight partners.

Chief marketing officer Steven Jones said: "We felt that the new name and modern branding better reflect how the firm feel internally and how we want to be recognised in the marketplace.”

Chief executive James Syree said: “We have grown substantially over recent years and felt that this was the right time to go through the rebrand process.

"Changing a company’s name is always a lengthy process and I’m sure it will take a little while to bed in with clients and the general public. One thing is for sure - that is the new name is certainly less of a mouthful.”

Droitwich Print worked on the signage on the outside of the buildings. Mark Hanson, Droitwich Print managing director, said “We have worked with Ballards LLP for a number of years and it’s great to be able to support them going into their next stage of growth.”

Droitwich Print is also rebranding later this year, when it will become Droitwich Sign and Print Co.