A SPECIALIST kitchenware retailer has opened a new store in The Valley, Evesham.

One of four new stores in the UK, the new ProCook store enjoyed a successful opening at the end of March.

The branch sells quality kitchenware at affordable prices including a range of cookware and kitchen knives.

The chain has become one of the leading brands in recent years, expanding to 25 stores nationwide with sales boosted by the popularity of television cooking shows.

ProCook founder, Daniel O’Neill said: “Continuing our plans for expansion, we are delighted to announce the opening of our 25th store in The Valley, in Evesham.

"We look forward to welcoming new customers to the store, introducing them to ProCook and our exclusive ranges all at great value for money.”