A MOTHER and baby clothing store based in CrownGate shopping centre in Worcester will again be collecting clothes for a charity campaign next month.

JoJo Maman Bebe will be collecting for the 'From a Mother to Another' charity initiative, from Wednesday, February 22.

The charity initiative aims to reduce the level of clothing waste that ends up in landfill annually.

Clothes collected are passed on through Trussell Trust foodbanks to UK children in crisis. Clothes will also be passed to Syrian refugees through other charities.

Worcester residents are invited to bring any good quality, second hand and unwanted baby and children's clothes, in sizes up to six years old, and bring them to the city store to donate.

Children's shoes can also be donated, with generous residents asked to bring these in a separate bag.

Every year a third of the UK’s clothing - around 350,000 tonnes a year - ends up in landfill. Sending good quality, little worn hand-me-downs to those in need would mean they are worn by many more children, extending the clothes lifespan.

Helen Frank, from Trussell Trust, said: “I am delighted Trussell Trust Foodbanks will be participating in the From A Mother To Another campaign for the second year running.

"It is a natural fit to the Trussell Trust’s ‘More Than Food’ approach, which offers additional services to help alleviate poverty in the UK.

"Over a third of three-day emergency food supplies provided by Trussell Trust foodbanks go to children in crisis. Last year the packs were gratefully received by over 1,000 families.”

Laura Tenison, founder of JoJo, has previously visited refugee camps in the Bekaa Valley on the Lebanese Syrian border

“The situation is dire," she said.

"They left Syria with whatever they could carry. Their children have outgrown their clothes long ago and are often in rags. The gift of a FAMTA pack brings tears of gratitude. Children are dying from the cold, we just had to help.”

The company covers the costs of checking, sorting, shipping, customs clearance and managing the logistics of delivering the parcels.

For more visit jojomamanbebe.co.uk/FAMTA.