THE Federation of Small Businesses, the organisation which represents the interests of small and medium sized enterprises across Worcestershire, is launching a radical new brand alongside a major digital investment to better reflect the UK’s dynamic small business sector.

The move is intended to enhance the organisation’s appeal to the ever changing make up of the UK’s 5.4 million small businesses. It will also make it easier for smaller businesses to see what FSB has to offer, streamlining access to its membership services, joining processes, and campaign activity.

David Miles, Federation of Small Businesses director, said: “UK smaller businesses are world leaders in their use of technology and customer care. As the voice of small business we need to reflect these fantastic businesses and I think the new brand demonstrates this.”

Already the largest business membership organisation in the UK, the FSB strongly believes in the value of smaller businesses joining together to support each other. New FSB research found that smaller businesses greatly value the sorts of membership services FSB already offers, including its 24/7 legal advice, financial support, and employment expertise. However, the research also found that, among small businesses who were not yet members of FSB, awareness of these services was not widespread.

To help improve understanding of the benefits of FSB membership, the organisation has made a significant investment in its online presence. Visitors to the FSB website will find major improvements which allow the organisation to offer even more resources for businesses. FSB will also seek to become more active on social media channels, increasingly digitising its comprehensive library of small business advice.