SOFTWARE provider Moki, which has its UK operation centred in Greenhill, Evesham, has been selected to deliver "contextual and relevant digital experiences" to customers of British shoe manufacturer Clarks.

In other words, it will improve the way the company treats in-store customers. This will be achieved through the use of LG tablets in Clarks 566 United Kingdom and Republic of Ireland retail outlets.

"In an increasingly omni-channel retail world, there can be disconnects between the online and offline experiences," explained Stephen Foulser, managing director UK & ROI at Clarks. "Digital automation from Moki enables us to deliver product information to store staff's fingertips so they can keep customers engaged throughout their visit. This ensures our physical and online experiences mirror each other, while also increasing sales by reducing abandonment and maximizing up-selling and cross-selling opportunities." The first phase of a three-year, multimillion pound, digital automation programme for the shoe maker will use in-store customer facing devices to increase digital interactions and augment the way footwear is sold in Clarks' street stores.

Tom Karren, chief executive of Moki, which is headquartered in Utah, America, added: "We are delighted to work with a quintessential British brand like Clarks as it continues on a next generation customer engagement journey. In an increasingly digital world, the physical store is enjoying a renaissance with store staff at the heart of this transformation. Thanks to customer facing devices, retailers can bridge digital and physical experiences delivered through contextual and relevant interactions in-store, which is where long-term brand loyalty is created and nurtured."