BUSINESS is hotting up for furnace parts and services specialists CAP Furnace Spares, which is expanding after landing a rolling £1.5m per year contract from a website enquiry.

With more than 60 years experience in repair and insulation, the company now based in Bromwich Road, Worcester, has previously maintained a steady and gradual company growth, mainly through personal recommendations. However, as a new approach and to increase sales, it commissioned Areca Design of Evesham undertake a rebrand and develop an innovative new website to fuel business progress.

Gavin Prosser, managing director at CAP Furnace Spares, said: "Our website has provided a great way to present our range of products, allowing potential customers to first of all find us, and then easily get in touch. We have had many new enquiries from customers, all of which have surfaced from our website. As a result of the online platform, a £1.5 million per year contract has been secured”.

To cope with the increased demand, in only eight months the number of employees has tripled and the business has relocated from Malvern to larger premises in Worcester. It has the potential to double in size in the next twelve months. The extra orders have also enabled CAP Furnace Spares to increase its support for Worcestershire Animal Rescue Shelter, its chosen charity, as well offering work experience placements to local students.

Mr Prosser added: "We have found that the new brand design and website provided by Areca Design, plus our quality products and exceptional service, equals success!.We have a huge range of opportunities opening up to our company, from all over the world, and this is mainly down to the leads generated through our fantastic website”.