Group name goes in drp rebrand

NEW LOOK: Richard Hingley group creative director and Dale Parmenter group chief executive

NEW LOOK: Richard Hingley group creative director and Dale Parmenter group chief executive

First published in Business News by

THE award winning communications and events company formerly known as drp Group is rebranding. It will now be known simply as drp.

Originally founded in 1980 as predominantly a video production company, the business at Hartlebury is now a full-service creative communications agency which provides communication solutions to more than 50 different clients. The last time the group rebranded was nearly 10 years ago at its 25th anniversary and the company has decided to refresh its brand as it approached its 35th anniversary in 2015. The rebrand will see the business dropping the "Group" part of the title with a new website launched and produced by its digital division.

Dale Parmenter, chief executive of drp, said: "It’s a very exciting time for the business and launching the new drp brand provides a great opportunity for us to remind everyone about our core values and culture and how we’re growing and expanding as a business. We’ve already seen our team grow and the offering we now deliver is very different to 1980 when we first started. This is a chance for us to present ourselves as a brand that is constantly making sure we reflect the way in which we work and how we want to be perceived.”

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