BEAUTY is in eye of the beholder and for Therapy 2000 it is a factory warehouse on the Hunt End Industrial Estate in Redditch.

The company, which supplies beauty salon equipment to both trade and retail customers, is moving out of premises in Bromsgrove and expanding into 4,810 sq ft Unit 28, Dunlop Road, on a five year lease.

Proprietor Steve Keen said the beauty industry continued to be a growth sector with salons and spas opening up around the world. He added: "It is pretty steady. We supply both nationally and internationally with customers in Germany, Sweden and Spain."

Established in 2003, with a team of five employees, Therapy 2000 distributes items lsuch as treatment chairs, couches and manicure tables.

Ian Parker, a partner at commercial agents John Truslove , added: "It is a spacious site in a good location with easy access to the motorway network.

“You could say we are preening ourselves on what is a pretty good deal all round."