MALVERN Hills Conservators are asking visitors attracted by the blooming bluebells to take care and not destroy the beauty they have come to visit.

Each year along Jubilee Drive, the slopes are awash with purple as spring arrives on the Malvern Hills and the displays attract many visitors and photographers. However, some of the flowers are being damaged by people who come to see them.

Beck Baker, community and conservation officer, said: “The bluebell displays, particularly along Jubilee Drive, are wonderful and it’s fantastic that people come to admire them.

"But we ask that people stick to the paths and don’t walk, sit or lie amongst the flowers. Please don’t spoil it for others and help us to protect the display so that it is special for those who may visit after you.”

Native English bluebells are a protected species and must not be picked or damaged.