HE is the fundraising fishmonger with a creative streak.
Matthew Lancett, of Malvern, celebrated his London marathon success by using fish fillets to depict a finisher's medal.
This fishy display in the Morrisons store in Malvern followed his running man creation last week, which was made with salmon, cod and haddock and designed to promote his running endeavours for charity.
He completed the iconic 26.2-mile course in 3 hours 38 minutes and has collected more than £1,000 for Cancer Research UK and Sue Ryder.
The 39-year-old "loved" the experience and was pleased with his time.
To sponsor his marathon challenge visit virginmoneygiving.com/matthewlancett
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