A STATIONERY store has been named among the very best greeting card retailers in the UK.

Austin & Co of Great Malvern has been named as a finalist in two categories of this year’s greeting card retailing awards - also known as the Retas.

The Belle Vue Terrace shop is up for Best New Greeting Card Retailer and Best Greeting Card Retailer Initiative for its Christmas campaign video featuring owner Sean Austin's chocolate Labrador Nessa, which also featured in the Gazette's Very Malvern campaign to support local businesses during the festive season.

Mr Austin said: “Two nominations from your industry peers is recognition of the time, money and work that we have invested in creating a shopping experience that is so different from the normal offer from the High Street chain stores.

"We are particularly proud of our Christmas campaign video that was seen by over 11, 000 people on our Facebook page”.

Mr Austin added: “This is an example of just because you are a small independent trader, there is nothing to stop you thinking big. We’re looking forward to competing against others in that category that include brands such as Paperchase and Fortnum & Mason.”

Earlier this year, UK greeting card publishers, card reps and agents nominated the retailers they felt to be the worthy winners in each of the categories.

The Retas, launched in 2005 by Progressive Greetings Worldwide magazine, recognise excellence across the whole retail spectrum, from independents on the high streets, to the mini chains, national multiples, garden centres, department stores and supermarkets.

The winners will be revealed at an awards event at London’s Dorchester Hotel on Wednesday, July 9.