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Wiseman Dairies goes into overdrive so no one goes without milk after the fire at its factory
THE DROITWICH dairy which suffered a major fire causing it to close production is making sure its customers still get fresh milk.
Müller Wiseman Dairies has substantially increased production of fresh milk products across its network of dairies and confirmed temporary packing agreements with other processors, following the blaze at its Wassage Way, Hampton Lovett, factory on Monday (OCT 14).
The measures have been put in place to meet customer orders until fresh milk processing at Droitwich can resume following damage thought to be caused by faulty electrics, although this was still being investigated.
Ronald Kers, chief executive of Müller UK & Ireland group, said: “Droitwich is a modern, technologically advanced dairy and whilst its design prevented further extensive damage, it will take time to bring the dairy back into production due to the impact of fire on some of its systems.
“Our priority is to keep the milk flowing to customers while we assess and repair the damage. We are doing everything we can to ensure service levels are as close to the exceptionally high levels our customers have come to expect. These measures will remain in place until such a time as the recovery plans are fully complete.
“We are delighted with the support we have received from our customers and colleagues throughout the company and with the assistance we are receiving from other dairy companies in Britain.
“It has long been the case that the industry steps up when major dairies suffer incidents of this kind and just as we have provided support to others, we are pleased that this is now being reciprocated”.
Heiner Kamps, chief executive officer of Unternehmensgruppe Theo Müller, said: “We are ensuring that Müller Wiseman Dairies benefits from full and immediate access to resources, investment and expertise which is available from the Group.
“Our colleagues in the UK know that they have the group’s support and we will do whatever we can to assist in bringing Droitwich back into full operation as quickly as possible.”
The firm is staying in contact with the 758 employees at the Droitwich factory through phone calls, emails and the company’s intranet to update them on the situation.
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