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Free parking is an early festive gift for shoppers
SHOPPERS will be able to use council car parks in Malvern and Upton for free on Fridays and Saturdays in the run-up to Christmas.
Malvern Hills District Council is making the concessions to attract more shoppers and boost seasonal trade. The free parking starts on Friday, November 29, the day before Malvern’s Christmas lights switch-on, and ends at midnight on Saturday, December 21. The car parks affected are at Belle Vue Terrace, Edith Walk, Grange Road, Victoria Road and Priory Road in Great Malvern, Geraldine Road in Barnards Green, and Hanley Road and New Street in Upton. Coun Bronwen Behan said: “In the current economic climate, people may be feeling the pinch.
“I hope the offer of free parking will make sure that more people can visit the area to do some shopping or just soak up the festive atmosphere.”
“In previous years, this has successfully encouraged more shoppers into the district, boosting Christmas trade as well as easing congestion.”
Drivers are also being urged to take extra care over parking when council traffic wardens start operating on Tuesday, November 12.
Head of community services Ivor Pumfrey said the enforcement will reduce congestion, ensure designated parking bays such as loading and disabled bays are available for the proper users, and encourage safe and sensible parking. He said: “Most parking contraventions will no longer be a criminal matter, but civil enforcement officers will issue penalty charge notices if the regulations are breached. Please take care over where you leave your vehicle.”
The penalty is £50 or £70 depending on how serious the contravention is. The charge is halved if paid within 14 days.
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