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New hotels could spark a rates war
11:00am Friday 30th August 2013 in News
VIEWS: Existing hotels in Malvern include, Bredon House Hotel (1st pic), the Cotford Hotel (2nd), the Great Malvern Hotel (3rd) and the Foley Arms(4th). The hoteliers had mixed views about the proposed new arrivals.
HOTELIERS in Malvern have given a mixed response to news that two of the big chains could be checking in on their doorsteps.
With new Travelodge and Premier Inn developments planned for the town, hotels already operating could face increased competition from the so-called ‘budget’ brands.
While some fear the developments could lead to a “rate war”, others said they welcomed the competition.
Philip Booth, owner of Bredon House family hotel in Worcester Road, Great Malvern, said he didn’t think the chains would provide direct competition for his accommodation.
“It’s a very different market, the users of these budget hotels,” he said.
“The problem with the location on the retail park is that although it’s easily accessible from the motorway, it’s not within walking distance of the town centre and the local attractions.
We are within that distance.
“In other words, it’s not too much of a threat to us.”
And Barbara Morgan, proprietor of the Cotford Hotel in Graham Road, said she thought independent locations would still attract a certain market.
She said: “I don’t think it will do the town any good, although we’ve managed to survive the coming of Wetherspoon.
“People who come to the town and just want a cheap bed will go there rather than one of the independent hotels, but I think people who want a nice weekend with fine dining will still come to places like ours.”
But Jeremy Sutton, of the Great Malvern Hotel, said: “I don’t think it will be a negative thing.
“Our rates are competitive with theirs, maybe a little higher, so I can foresee a bit of a rate war, but ultimately if it brings people into Malvern, spending money in our shops and restaurants, that’s got to be good for the town.”
And Eddie Gershon, spokesman for Wetherspoon, which owns the Foley Arms, said he welcomed the competition.
“Wetherspoon is more than happy that another company wishes to open a hotel in the town,” he said.
“This is good for the town itself and Wetherspoon is more than happy to face competition."
* What do you think of the big-name hotels coming to Malvern? Will it be a boost for the tourist trade in the town, or will independent hotels face problems competing with the cut-price accommodation on offer?
Have your say in our poll at malverngazette.
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