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Budget hotels boom as chains eye town
8:50am Friday 30th August 2013 in News
MORE than 120 new hotel bedrooms – bringing in about £2 million a year – could be created in Malvern if plans by two rival hotel chains come to fruition.
Premier Inns, which has more than 650 hotels across the country, has put in a planning application for a 66- room building on the retail park, off Townsend Way, next to the Malvern Spa and Hotel, claiming the development could bring close to £1 million a year to the local economy.
And this week Travelodge, a rival in the budget hotel market, said it is still committed to a proposal for a 60- room town centre hotel first revealed two years ago on land off Edith Walk in the heart of the town.
Premier Inns, which is working in partnership with Henry Boot Developments, is proposing a three-storey building, with bedrooms on all floors and a breakfast room and kitchen on the ground floor.
In an economic impact statement with its application, the company says the hotel would attract 27,000 visitor nights a year, suggesting this would be worth £991,000 a year in the area, on top of the cost of the hotel stay.
Combined with the rival Travelodge bid, the figures could rise to about £2 million.
Premier Inn describes itself as the UK’s biggest hotel brand. It is owned by Whitbread, also owner of the coffee chain Costa, which wants to open in Church Street, Great Malvern.
Richard Pearson, acquisitions manager for Whitbread Hotels and Restaurants, said: “Malvern adds another quality location in the Midlands and will help to attract new leisure and business visitors to stay in the town, strengthening the local economy.
“Our new 66-bedroom hotel on Townsend Way will create approximately 25 new jobs on opening.
“We look forward to working with the local authority to achieve planning consent and ensuring that Premier Inn becomes a key part of the Malvern business community.”
The Travelodge proposal dates back to July 2011, when the hotel company announced it had signed an agreement with developer Allied Investment Partners to build a hotel.
The hotel is one element in a development, dubbed Foley Court Gardens, for land between the back of the existing Foley Hotel and the Waitrose supermarket. It also includes shops, restaurants and a residential complex.
A public consultation was held that August, including an exhibition of plans, but no planning application has yet been submitted.
However, a Travelodge spokesman said this week the firm is still committed to the site and hopes to disclose more about its plans soon.
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