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Plans to make event more of a family affair
9:00am Monday 11th March 2013 in News
PLANS are coming together to make the third instalment of a riverside festival even more of a family affair.
Upton Music Festival returns to the town’s Fish Meadow from Friday to Sunday, August 23-25 with more incentives for families and traders to get involved.
The first 50 local businesses and charities to apply will get a free place in the trading village and a new variety tent will host hourly activities for all the family, including two performances of the Upton Variety Show starring Barry North.
Acts already confirmed to perform include Buck’s Fizz, Alexander O’Neal and local celebrity Toyah Willcox, as well as a DJ set from Pat Sharp, while a grand firework display will bring the celebrations to a close for the whole town at 9.15pm on the Sunday.
West Worcestershire MP Harriett Baldwin, who attended the festival’s official launch along with mayor Andrea Morgan and Upton Tourism and Trade Association chairman, Annette Keyworth, said: “Upton has a reputation for running successful music festivals and many people travel from far and wide to visit the town.
“I welcome this year’s plans to involve local traders and I hope that the whole town will be able to benefit from this event.
“Let’s hope for good weather this summer so all of our scheduled events thrive and succeed in 2013.”
For more information, tickets and business/charity registration forms, go online to uptonfestival.co.uk.