MALVERN’S Morgan Motor Company has been voted the most recognisable family business name in the UK.

It topped a list which included household brands like Dyson, Warburtons and Clark Shoes in a poll by business development group Family Business United.

Paul Andrews, founder and managing director of FBU, said: “It was always going to be difficult to choose a winner with some truly household names among the family businesses in the competition.

“Any one of them could have triumphed, but it was Morgan that came out on top.

Obviously, people recognise the brand as an icon of British manufacturing, a family business that is identifiable the world over.”

Charles Morgan, the motor company’s chairman, added: “What fantastic news – and against such impressive competition. I, as the third generation of the family, and all of our customers love the family atmosphere at the factory.

“It is one of the main reasons for our commercial success and why the company is held in such high regard.

“Everyone who works here will be very proud to win this competition. Morgan is proud to represent the best of British design and manufacturing that is admired around the world.”

Runners-up to Morgan were real ale brewers Shepherd Neame.